Lkaujag
Joined: 15 May 2014
Posts: 1
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 Posted: Thu May 15, 2014 6:46 am Post subject: 10 Green and Eco-Friendly Tips For Web Design and Online Mar |
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Since the trends involving pretty much everything in our lives are moving towards being environmentally friendly and conserving our natural resources, I wondered if we could apply some of these green lessons to web design. Ask any project manager and they'll tell you any web design, programming or application development project has a finite amount of resources behind it (unless, of course, you have an infinite amount of funds $). So I thought I could extend some green ideas towards either saving those resources, or at the least, using them more wisely.
Use Less Fossil Fuel: This is a simple one for any developer involved with your project. Work virtually from home more often and spend less gas.
Use Less Paper: Who even needs a printer anymore? I don't even have one on my desk.
Hire Local Resources Only: Here's a no-brainer for anyone who's tried it before - don't use offshore outsourcing! I can't tell you how many clients come ask me to fix their development project after they've spent thousands on some developer in India or China. By using programmers and developers who work locally, you don't have to worry about language problems or redundant web designing. Let's face it - there simply is no pride in ownership from application code coming out of these emerging economies. It's bad, it's buggy, and it just doesn't work. Local developers are here to stand behind their code, so you benefit by getting a product which both they and you can be proud of and promote. Using local resources also stimulates your own local economy, which of course represents the very same people to which you are trying to sell or market your business!
Sustainable Resources: In terms of green construction, this usually means implementing a renewable energy source such as solar power to sustain your energy. By why not develop websites which can also self-sustain? By using a Content Management System, or CMS, there is no need to continually hire coders or developers to maintain and sustain your website. A CMS will allow you to update your own website content any time you want, on your own schedule.
Recycle: Unless you hire a developer who started working yesterday, every programmer has an arsenal of code which he or she re-uses. Any good ASP.NET or PHP programmer already has a good library of applications which they've worked on in the past. Ask your web developer for a discount on a recycled application; if they're already programmed it before, there's a very good chance they will extend a discount for re-using a pre-built application which simply has to be customized for your use.
Lifecycle Planning: If you build a green home, you have to make sure it's not going to fall apart and contaminate the environment in 10 years, so you plan for the inevitable deconstruction of your home. Why not also build the marketing strategy of your website behind a long term goal? Many customers get together a few bucks $, hire a web designer, and put out a website. And then that's it. There's no promotion behind it, no SEO, no marketing. So they just sit and wait and inside of two years they have this horribly outdated and obsolete website which no one visits. By working with a web design and marketing team which know how to plan the lifecycle of your efforts, you can extend the life and productivity of your marketing plan - even the eventual deconstruction of it (i.e., re-design). |
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